Built by a Practitioner. Written for Store Owners Who Are Serious About Growth.
If you’ve ever Googled “how to improve Shopify SEO” and landed on a 2,000-word article that told you absolutely nothing you didn’t already know — you’ll understand why RankAndCart exists.
Most ecommerce marketing content on the internet is written by people who have never actually built a store, run a Google Ads campaign, or debugged a WooCommerce checkout. It’s generic, surface-level, and frankly, a waste of your time.
RankAndCart is different.
Who’s Behind This
Hi, I’m Apoorv — a freelance Shopify and WooCommerce developer and digital marketer based in India, working with store owners across the US, UK, Australia, and Canada.
Over the years I’ve worked hands-on with:
- Shopify development — custom themes, apps, and store builds
- WooCommerce — setup, customisation, and performance optimisation
- SEO — technical audits, content strategy, and ranking ecommerce stores in competitive niches
- Google Ads — campaign builds and optimisation for ecommerce
- Laravel — custom backend solutions for ecommerce businesses
- AI automation — building workflows that save store owners time and money
RankAndCart is where I document what actually works — from real client work, real campaigns, and real stores. Not theory. Not fluff. Just actionable insights you can implement today.
What You’ll Find Here
RankAndCart covers everything a Shopify or WooCommerce store owner needs to grow:
- Shopify — tutorials, theme development, app recommendations, and store optimisation
- WooCommerce — setup guides, plugin recommendations, and customisation
- SEO — ecommerce SEO strategy, technical SEO, and content marketing
- Google Ads — campaign structure, product feed optimisation, and scaling
- Email Marketing — Klaviyo, automations, and list building
- CRO — conversion rate optimisation tactics that actually move revenue
Every post targets a specific keyword and solves a specific problem. No filler, no padding, no recycled advice.
Who This Blog Is For
RankAndCart is written for store owners and marketers who are past the basics. You know what a meta description is. You’ve run an ad or two. You’re not looking for a beginner’s guide to Shopify — you’re looking for the next level.
If that’s you, you’re in the right place.
Work With Me
If you want hands-on help with your Shopify or WooCommerce store — whether that’s a full store build, an SEO audit, a Google Ads campaign, or a custom development project — feel free to connect.
Stay in the Loop
New posts go up regularly. If you want actionable ecommerce marketing content delivered directly to you — no spam, no fluff — subscribe below.